AVON CORPORATE SITE
Users were having problems navigating the site and figuring out where to apply for jobs
Restructure the corporate site so that users understand the site and apply for jobs.
My team and I went through the entire site and created a site map. We found repeated information and confusing link names that could lead users down the wrong path.
When we conducted user interviews, we found that the most confusing part of the site was discovering how to apply for a job. Users would get stuck in a loop as there was a ‘carreers’ link in the side navigation as well as the main navigation which both led to the same location.
After going through the site map of the site, we worked on cleaning out duplicate information to make a site map for the new site.
After making this new site map, we wanted to test if this would really be less confusing for users. So we continued on to make wireframes.
With these wireframes, we tested whether users would understand the flow. After a couple of iterations, we were able to see users clearly navigate to the job board page so they would be able to apply for a job and they were able to find the information they needed quickly.
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